Kelowna's Soft 103.9 shutting down operations

Photo: Castanet Staff

The ownership of SOFT 103.9 is closing down the radio station.

Avenue Radio Ltd. launched SOFT 103.9 on November 1, 2017. But, the crowded radio market, the past real estate downturn, and now the coronavirus have caused dramatically-declining radio revenues.

The staff of SOFT 103.9 have worked hard to earn the support of listeners and advertisers — but it just isn't to be. Staff and ownership thank the loyalty of many listeners and clients.